Social Media and the Effects of Shopping Habits with Brian Honigman

For my research, I spoke with Brian Honigman, Social Media and Content Marketing Consultant, on how brands can use social media to influence shopping habits. We discussed the ethical practices of reaching out to younger markets, taking responsibility, and how live shopping is the new IT marketing practice.

ReneA's Closet: Business Analytics Proposal

For my Master's Project Proposal, I analyze the business problems of ReneA's Closet--online resale and upcycle brand. The core problems involves an unfocus business model, lack of identifying a target market, and questioning the profitability of a sustainable brand.